sp’s world: Sarah Walter


18-05-2011 | In : sp's World

Sarah WalterWhat do you do? I’m the Founder and MD of style-passport. I have always been connected to fashion and beauty, firstly through working on glossy magazines (Vogue, Bazaar and Marie Claire) and subsequently working for high street retailers River Island and New Look. New Look was really exciting because I brought in high-end designers such as Luella Bartley and Giles Deacon to work on what were essentially affordable clothes. And then I had this kind of eureka moment.

The style-passport idea came to me at about 3 am one morning when we were on holiday over a year ago, and my husband said just go for it. I wanted a one stop on-line shop which sold everything you need for life’s special times…cultural city breaks, relaxing staycations, vibey festivals, unwind beach holidays. I wanted style-passport to sell clothes, bags, accessories and beauty all in one place. It was also important to me that we offered a mix of labels, what I call a ‘high-low’ approach to fashion and beauty. By building an ‘in the know’ team it means we can bring products to the site that don’t have to be expensive to really work and look great.

Where have you just come back from? Baros in the Maldives. You can fly straight into the islands landing on Malé and taking a boat to Baros.

Why does it make your heart sing? No driving, no traffic, no shoes! The beaches are empty. It’s total relaxation. You could snorkel and see turtles, manta rays and a kaleidoscope of unbelievable fish for ten hours a day.

Best food moment? We had a lesson under a beach hut in how to make tuna carpaccio. They spear catch the fish in the Maldives, which is much quicker and less traumatic for the fish. They prepare it really quickly with lots of incredible olive oil a slice of ginger and finely sliced chives.

What did you bring back? Memories of planting baby coral in underwater frames where they are rebuilding the reef. Coral is very temperature sensitive and can only thrive in a moderate range. Baros send email updates with photos so you can see your corals growth progress and the tiny schools of fish attracted to it.

Baros, maldives Baros resort, Maldives

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Sarah, thank goodness you had that eureka moment! I discovered SP a couple of months ago and I am in love! Travel inspiration, fashion and beauty all in one place – what more could you ask for? This is my one-stop shop for office escapism and style planning. My only request would be giveaway competitions for some of the gorgeous goodies you stock, or maybe reader product testing?! I’m happy to help! :-D Thank you and keep up the good work!

Harriet. How kind you are. Thank you so much for your supportive words. What you say reflects EXACTLY what I wanted sp to do. You click on and you start to dream of you next best time. Nobody has photos in their home of queuing up for the bus, or sitting at their desk afterall. Competitions are coming up. WHich forum do you prefer? FB, Twitter, Newsletter? Really appreciate this. Sarah

Hi Sarah – I’m a blackberry addict so it would have to be facebook or an email newsletter so I can get it straight away! I would also add that I love the magazine style format – I like coming back and checking whats new as well as flicking through to pages that have particularly inspired me. The blog is the icing on the cake!

Now I feel sutpid. That’s cleared it up for me

Haha, shouldn’t you be charging for that kind of konwledge?!

Whoa, thgins just got a whole lot easier.

You have shed a ray of susnhnie into the forum. Thanks!

OK, thanks. We have something coming up at the end of this week which may interest you. Check FB and Twitter. Thanks again Harriet. Sarah

Haha. I woke up down today. You’ve cheeerd me up!

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